GOAL – A local auto dealer aimed to utilize Amazon STV and Display advertising, leveraging Amazon’s first-party data, to generate online leads and increase new vehicle sales.
STRATEGY – The dealership implemented a comprehensive strategy using Amazon’s Sponsored TV (STV) and Display campaigns. These campaigns were designed to address both upper and mid- funnel stages of the customer journey, effectively capturing
potential leads and driving engagement. The dealership utilized Amazon’s first-party (1P) data to identify and reach relevant user segments. These segments include both In-Market and Lifestyle audiences.
OUTCOME – Post campaign analysis using Amazon’s Marketing Cloud (AMC) revealed an impressive 163 conversions which represented a 19.73% match rate to ad exposed individuals identified as Amazon users. The data allowed for precise measurement of campaign impact and effectiveness, ultimately enhancing overall performance and decision-making. Amazon Garage In addition to standard Amazon 1P audiences, auto dealers have the unique opportunity to leverage Amazon Garage data to more deeply understand brand affinity and likelihood to be in market.