Meet the Crew
Start Your Mission
MISSION CONTROL FOR GROWTH‑MINDED BRANDS

It’s not rocket science.
It’s Nexstar.

We plan the trajectory, build the payload and handle re‑entry — advertising, search and creative, run by people who report the numbers whether they’re good or not.

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WHAT WE DO

Three systems. One launch sequence.

Everything under one roof — media, discoverability and the creative that makes people stop scrolling — coordinated instead of duct‑taped together.

Advertising

Streaming, display and social placed in front of the people most likely to buy — and pulled back the moment they don’t.

Search & Websites

Found on Google, found on ChatGPT, and fast enough to keep people once they land. Built, ranked and maintained.

Creative

The footage, edits and motion graphics that give the media plan something worth clicking on.

MISSION LOGS

Case Studies

A sample of flights that landed. Filter by industry to see results closest to yours.

  • HealthCare Advertising Case Study

    Healthcare Advertising Case Study: Scaling a Campaign from 6 to 104 Markets In this healthcare advertising case study, we break down how a Nexstar client scaled a healthcare campaign from a small regional test into a 104-market national rollout — all while keeping messaging locally relevant to the audiences that mattered most. The Challenge The…

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  • Case Study: Home Services Contractor Finds Incremental Gains When Adding New Channels​

    GOAL – The primary objective was to increase brand awareness for the company across four small to mid-sized markets using premium video assets. In addition to tracking impressions and view through rates, the company was also monitoring increased leads and website visitors during the initial campaign period.​ STRATEGY – The client was hesitant to use…

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  • Case Study: Local Plumber Achieves $36+ ROI with Targeted Amazon Marketing Strategy​

    GOAL – The primary objective was to increase booked appointments through targeted advertising. The Plumbing Service aimed to leverage Amazon’s Streaming TV (STV), Display, and Online Video (OLV) platforms to expand brand reach and drive more traffic to their website.​ STRATEGY – The campaign targeted homeowners in their specified local service zip codes. The campaign…

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More Mission Logs >
THINK TANK

Field notes from mission control

  • Google Is Indexing Social Media Content & How to Use Facebook, Instagram and Reddit for AI Search

    Key Takeaways Social media has traditionally been treated as a separate channel from SEO. Businesses published content on Facebook, Instagram or Reddit to build an audience, while their website was considered the primary asset for organic search. That distinction is becoming less meaningful. Google is increasingly incorporating content from social and video platforms into Search,…

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  • How to Rank in AI Search: Getting Your Business Found in ChatGPT, Claude and Gemini

    Key Takeaways Search is changing. People are no longer relying exclusively on Google to find businesses, products, services and answers. Increasingly, they are asking AI platforms such as ChatGPT, Claude and Gemini questions and expecting a direct recommendation. Instead of searching for “HVAC contractor near me,” a potential customer might ask: “Who are the best…

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  • Google Business Profile & Reviews: Why They Matter for SEO & AI

    Key Takeaways For businesses that depend on customers from a specific geographic area, a well-optimized Google Business Profile is one of the most important assets in a local search strategy. Your website may be the foundation of your online presence, but your Google Business Profile helps Google understand who you are, what you offer, where…

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