It’s not rocket science.
It’s Nexstar.
We plan the trajectory, build the payload and handle re‑entry — advertising, search and creative, run by people who report the numbers whether they’re good or not.
Three systems. One launch sequence.
Everything under one roof — media, discoverability and the creative that makes people stop scrolling — coordinated instead of duct‑taped together.
Advertising
Streaming, display and social placed in front of the people most likely to buy — and pulled back the moment they don’t.
Search & Websites
Found on Google, found on ChatGPT, and fast enough to keep people once they land. Built, ranked and maintained.
Creative
The footage, edits and motion graphics that give the media plan something worth clicking on.
Case Studies
A sample of flights that landed. Filter by industry to see results closest to yours.
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HealthCare Advertising Case Study
Healthcare Advertising Case Study: Scaling a Campaign from 6 to 104 Markets In this healthcare advertising case study, we break down how a Nexstar client scaled a healthcare campaign from a small regional test into a 104-market national rollout — all while keeping messaging locally relevant to the audiences that mattered most. The Challenge The…
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Case Study: Home Services Contractor Finds Incremental Gains When Adding New Channels
GOAL – The primary objective was to increase brand awareness for the company across four small to mid-sized markets using premium video assets. In addition to tracking impressions and view through rates, the company was also monitoring increased leads and website visitors during the initial campaign period. STRATEGY – The client was hesitant to use…
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Case Study: Local Plumber Achieves $36+ ROI with Targeted Amazon Marketing Strategy
GOAL – The primary objective was to increase booked appointments through targeted advertising. The Plumbing Service aimed to leverage Amazon’s Streaming TV (STV), Display, and Online Video (OLV) platforms to expand brand reach and drive more traffic to their website. STRATEGY – The campaign targeted homeowners in their specified local service zip codes. The campaign…
Field notes from mission control
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How to Rank in AI Search: Getting Your Business Found in ChatGPT, Claude and Gemini
Search is changing. People are no longer relying exclusively on Google to find businesses, products, services and answers. Increasingly, they are asking AI platforms such as ChatGPT, Claude and Gemini questions and expecting a direct recommendation.
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Google Business Profile & Reviews: Why They Matter for SEO & AI
For businesses that depend on customers from a specific geographic area, a well-optimized Google Business Profile is one of the most important assets in a local search strategy.
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