Not every website needs to be rebuilt from the ground up. Sometimes it needs a fresh set of eyes, a little strategic direction, or someone to figure out why the website that looked great three years ago isn’t producing the results it used to. Our website consultation services provide an outside perspective on the design, technology, marketing, and performance of your existing website so you can make informed decisions about what to improve and what can stay exactly where it is.
We look at your website as more than a collection of pages. A successful website needs to attract the right visitors, give them a good experience, help them find the information they need, and make it easy for them to take the next step. Our consultation process considers the entire website ecosystem, from visual design and mobile usability to SEO, conversions, AI search visibility, and technical performance.
Website Design Evaluation
Design trends change, but good website design is about much more than whether a site looks modern. We evaluate your website’s visual presentation, layout, branding, typography, navigation, page structure, and overall consistency. We also look at whether the design communicates what your business does quickly and effectively.
A website can look perfectly fine to the people who work at the company because they already know the business. New visitors don’t have that advantage. We evaluate the site from the perspective of someone seeing your company for the first time and identify areas where the design may be creating confusion, distractions, or missed opportunities.
User Experience and Conversion Analysis
Getting visitors to your website is only part of the job. What happens after they arrive matters just as much. We evaluate the user experience to determine how easily visitors can find information, navigate between pages, understand your services, and take action.
We also examine conversion opportunities throughout the website. This includes calls to action, contact forms, phone numbers, quote requests, appointment options, landing pages, and other conversion points. If visitors have to go on a digital scavenger hunt to figure out how to contact you, there’s probably some room for improvement. Our goal is to identify friction and create a clearer path from visitor to customer.
SEO Consultation
Search engine optimization should be considered throughout the website, not bolted onto the site after everything else is finished. Our SEO consultation evaluates the site’s structure, content, page organization, internal linking, titles, headings, location targeting, and other factors that can affect organic visibility.
We also look at whether the website adequately represents the services and topics that matter to your business. In some cases, the problem isn’t that the website needs more content. It may need better content, better organization, or a clearer connection between the information on the site and what potential customers are actually searching for.
AI Search and Discovery
Search is changing as people increasingly use AI-powered tools to research businesses, services, products, and answers. We evaluate your website from an AI discovery perspective, considering how clearly it communicates your expertise, services, locations, products, and other important information.
Our consultation can identify opportunities for AEO and GEO content, including frequently asked questions, detailed service information, original expertise, local content, and other useful resources. The goal isn’t to chase an imaginary AI ranking trick. It’s to make your website a clear, authoritative source of information that can be understood by both traditional search engines and AI-powered search experiences.
Website Performance
Did you know poor website performance and load speed increases the chances your potential customer may hit the back button?
Poor performance can also hurt your page ranking in Google search results and delivery of Google paid search campaigns.
Our performance review can include examining page loading, images, scripts, plugins, caching, code, hosting, and other factors that may be slowing down the website. We can also review Google PageSpeed Insights and Core Web Vitals to identify opportunities for improvement. The objective isn’t simply to chase a perfect score. It’s to make the website faster, more responsive, and easier to use.
Do you know what your website performance score is? You can find out by clicking the button below. If your site has a performance score less than 90 – we need to talk.
Mobile and Responsive Design
Mobile visitors deserve more than a shrunken version of your desktop website. We evaluate how the website actually works on phones and tablets, including navigation, text readability, buttons, forms, images, page layouts, and conversion points.
This is particularly important for businesses running advertising campaigns. A visitor who clicks an ad from a smartphone needs to be able to quickly understand the page and take action. A slow or awkward mobile experience can waste valuable advertising traffic.
A Strategic Plan for Your Website
Our website consultation brings all of these areas together to provide a broader picture of how your website is performing. We look at design, UX, conversions, SEO, AI discovery, mobile usability, and performance rather than treating each issue as a separate problem.
The result is a practical assessment of what is working, what isn’t, and what should be addressed first. Sometimes the recommendation is a complete redesign. Sometimes it’s a series of targeted improvements. And sometimes we’ll tell you that something doesn’t need to be changed at all. We believe the best website consultation is one that gives you an honest assessment and a clear plan, not a list of expensive things you didn’t know you needed.
We Can Fix Your… Not Great Website
So you ran the performance check and it doesn’t look good. Don’t freak out. We can do something about it and it won’t cost you an arm and a leg.
The truth is, there are a lot of web designers or marketing agencies that can build a website, but that’s all. Usually they may understand how to put a site together, but not SEO or performance.
We can do it all.
Where Do We Start?
First, we need to take a 30,000-foot view of what your website’s issues are.
There is no charge for that review. Yes, you read that correctly.
It’s FREE.
We will look at these key areas:
- Performance
- Accessibility
- Best Practices
- SEO
- Design
Once we review the site, we will put together a document with our findings and set up a call to discuss what we found.
From there we can do one of two things:
- Put together a deep-dive review detailing everything – on every page – that needs to be fixed. There is a fee for that review but it is yours to do with as you please. You can turn it over to your web company to have the issues addressed – but they did get you where you are now, so you may need to look elsewhere.
- Hire us to fix what is wrong. Sometimes we can do that on your existing site, but sometimes it takes less time and money to start over – especially if it is built one of the “so easy anyone can do it” one-stop-shop web services. Many of those have systemic code issues that prevent performance from crossing 80%.
Overview Example
What Does The Deep-Dive Review Do?
I’m so glad you asked! It goes into details of what needs to be fixed on every page of your site. This can be sent to your web person as a road map of the changes that need to be made – or a punch list for us if you decide to have us fix your website.