Audience
Activator
Converting your audience. We turn anonymous website traffic into addressable households — then market to them with a high-frequency, multi-channel campaign built to close the sale.
When does the sales process actually begin?
Long before a shopper ever picks up the phone or fills out a lead form, they’re already researching on your website. That’s where the opportunity is being missed today.
For most websites, less than 5% of visitors will fill out a form or make direct contact with your business. The other 95% leave anonymous — and untouched.
Audience Activator captures the other 95%.
We capture opt-in user data from your website traffic and deliver a high-frequency marketing campaign directly to those shopper households — turning silent browsers into a channel you can actually market to.
Evolving advertising in three ways
Audience Activator changes not just who you reach, but how efficiently you reach them and how you measure success.
Better ad targeting
- 95% of your website shoppers never fill out a lead form — we transform anonymous single devices into an immersive household
- Focus on converting your virtual showroom traffic into real sales opportunities
Smarter media spending
- Focus dollars on addressable households instead of broad, wasted reach
- Mitigate media waste by targeting people who’ve already shown intent
Measure what matters
- Focus on sales and service transactions — not vanity media KPIs
- Use the AI platform to see rich customer journeys and buyer behaviors
Traditional retargeting is limited
Most retargeting strategies were built for a browser-cookie world that no longer exists. Audience Activator’s first-party data solution puts dealerships and advertisers back in control.
Most traditional retargeting strategies rely entirely on third-party browser cookies — which are disappearing.
That retargeting is limited to the specific device it was captured on, missing every other screen in the household.
Due to privacy restrictions, traditional retargeting may reach 31% or less of your website audience.
Compare our data solution to traditional retargeting
The difference isn’t incremental — it’s a different foundation entirely.
Audience Activator
Traditional retargeting
Convert website visitors into customers
Audience Activator identifies and ranks your web visitors for high-frequency, multi-platform targeting at the household level.
Identify & rank web visitors
Every visitor is identified and ranked for high-frequency, multi-platform targeting at the household level — not the device level.
High-frequency, coop-approved reach
We target your best web visitors with a high-frequency campaign using a mix of coop-approved marketing tactics: direct mail, CTV, online video, and display.
Drive customers closest to the sale
Audience Activator drives conversions with the customers closest to the point of sale — your own web audience.
Keep the relationship going
The same household-level data that drives the first sale keeps working — supporting service, retention, and repeat business.
Data capture · marketing · attribution
A sample plan sized for a 100-mile radius market — illustrating how budget, households, and channels come together in a single monthly investment.
Sample Plan · Home Services Advertiser
| Channel | Monthly budget | Target households | Notes |
|---|---|---|---|
| Addressable Display | $1,100 | 1,000 | Targets high-propensity captured shoppers; influences sales & service transactions |
| Nexstar SmartMail | $900 | 600 | One SmartMail piece per household, per month |
| Addressable Online Video (OLV) | $1,300 | 1,000 | Target 3.5 impressions/week per online device, ~3 devices per household |
| Addressable CTV | $1,300 | 1,000 | Household-level connected TV delivery |
| AI Platform | $1,000 | 1,000 | Website devices transformed into addressable households |
Omnichannel retargeting
Optimize your current efforts with Immersive Household® advertising — reaching every screen in the home your best prospects actually use.
One household, five connection points. Audience Activator reaches your prospects wherever they are in the home — from the home office to the living room couch — with a consistent, coordinated message.
Display
Static banner ads across websites and apps that build brand awareness through high-frequency exposure — reaching internet users with precision targeting and real-time optimization.
SmartMail
Physical marketing materials delivered to targeted postal addresses — providing tangible brand engagement through a channel with permanent presence in the home. Our AI already tracks each visitor’s buyer journey, so SmartMail can prioritize the households closest to purchase every single day.
Online Video
Video ads on websites and apps outside traditional TV environments, delivering engaging storytelling with sight, sound, and motion — plus interactive capabilities unavailable in traditional video.
FreeTV
Ads within free ad-supported streaming TV channels that deliver linear-style content to cost-conscious streamers — combining traditional TV’s familiar experience with streaming’s accessibility and targeting efficiency. FreeTV ad inventory in the first half of 2024 was over 250% larger than Netflix and Amazon Prime combined, and 40% larger than all premium streamers combined.
Connected TV
Premium video ads within subscription-based streaming TV content — combining traditional TV’s impact with digital targeting precision, reaching viewers of premium long-form content exclusively on the television screen.
Audience Activator, powered by Full Throttle
Every household match is built on first-party, opt-in data and handled under Full Throttle’s compliance and privacy standards — giving your team a defensible, transparent foundation for household-level marketing.
Ready to activate your audience?
Let’s turn your website’s silent 95% into a household-level marketing channel — with full-funnel attribution back to sales and service.