Amazon
Ads
Nexstar is an Amazon Verified Partner — giving us exclusive access to Amazon’s first-party shopper data, premium inventory on Prime Video, and precision targeting tools. National scale meets local precision to reach real shoppers, not just viewers.
A game-changer built on first-party data
Most agencies can’t get past Amazon’s walled garden. As a Verified Partner, Nexstar can — bringing national scale and local precision together for brands that want to reach real shoppers, not just viewers.
Partner
Amazon Verified Partner status gives Nexstar direct access to Amazon’s exclusive first-party shopper data, premium Prime Video inventory, and powerful targeting tools most advertisers can’t reach on their own.
National scale, local precision.
We combine Amazon’s national shopping and streaming signal with Nexstar’s local market expertise — so campaigns aren’t just seen, they reach the households most likely to actually buy.
Reach high-intent shoppers with precision
Amazon knows what people buy, browse, and watch. With 30K+ audience segments — from life stage to lifestyle to in-market — we help brands target those most likely to convert, then stay top of mind with omnichannel retargeting across STV, OLV, and Display.
Average monthly US reach of Amazon ad-supported Streaming TV.
Prime Video is the top US streaming service.
Of shopping and streaming signals inform Amazon’s first-party audiences.
AVOD/FAST — share of time spent
Competitive set performance based on ad-tier offering.
Retarget across every screen, automatically
Amazon Publisher Direct turns a single STV campaign into a full retargeting engine — following your best prospects from the streaming screen to the channels that drive them back to your site.
Platforms included
Run as an STV campaign
Launch your campaign as a Streaming TV buy with Amazon Ads across Amazon’s owned-and-operated inventory.
Collect a custom audience
We build a custom audience based on the households and devices that saw your STV ad.
Re-message with a second campaign
Retarget that new custom audience with a different STV campaign, an OLV campaign, or a Display campaign — engineered to drive clicks and traffic back to your website.
Premium video & display, powered by shopper data
A premium video and display advertising solution that combines Nexstar’s local trust with Amazon’s shopper data and streaming inventory.
Run ads across Prime Video, STV, OLV, and Display from a single strategy.
Tap into Amazon’s exclusive first-party data to target real shoppers, not just viewers.
Even non-retail brands benefit — legal, education, travel, and services included.
Measure real outcomes — leads, sales, visits — not just impressions.
Best fit for
Not a fit for
STV, Prime Video, and OLV are premium video channels that reach audiences where they stream, watch, and browse — on their own terms and devices. Reach the right shopper, at the right time, in the right place, backed by two industry leaders.
Nexstar ShopIQ packages
Choose the channel mix and commitment level that fits the campaign goal — every package includes Nexstar’s strategy, booking, and ongoing support.
| Product | Channels | CPM | Monthly min | Term |
|---|---|---|---|---|
| STV Premium | Prime Video + STV | $48 | $5,000 | 3 mo |
| STV Performance | STV + Display | $24 | $4,000 | 3 mo |
| STV Efficiency | STV + OLV | $26 | $2,500 | 3 mo |
| Display Only | Amazon + Partners | $11 | $1,000 | 3 mo |
| Matchback Reports | Leads or Sales | +$1 CPM | $10,000–$20,000 | 3 mo |
A live dashboard for every campaign
All Amazon Ads advertisers receive a link to an external reporting dashboard — with full visibility into delivery, channel performance, and conversion metrics for the life of the campaign.
Ready to put Amazon’s shopper data to work?
Reach the right shopper, at the right time, in the right place — backed by two industry leaders.