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NXD Staff

  • Think Tank

    Google Is Indexing Social Media Content & How to Use Facebook, Instagram and Reddit for AI Search

    Google is increasingly incorporating content from social and video platforms into Search, and its approach to AI-powered search makes publicly available, original and useful information from across the web increasingly…

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  • Think Tank

    How to Rank in AI Search: Getting Your Business Found in ChatGPT, Claude and Gemini

    Search is changing. People are no longer relying exclusively on Google to find businesses, products, services and answers. Increasingly, they are asking AI platforms such as ChatGPT, Claude and Gemini…

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  • Think Tank

    Google Business Profile & Reviews: Why They Matter for SEO & AI

    For businesses that depend on customers from a specific geographic area, a well-optimized Google Business Profile is one of the most important assets in a local search strategy.

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  • Home Services

    Case Study: Home Services Contractor Finds Incremental Gains When Adding New Channels​

    GOAL – The primary objective was to increase brand awareness for the company across four small to mid-sized markets using premium video assets. In addition to tracking impressions and view…

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  • Home Services

    Case Study: Local Plumber Achieves $36+ ROI with Targeted Amazon Marketing Strategy​

    GOAL – The primary objective was to increase booked appointments through targeted advertising. The Plumbing Service aimed to leverage Amazon’s Streaming TV (STV), Display, and Online Video (OLV) platforms to…

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  • Auto

    Case Study: Local Dealer Turns to Amazon Ads 

    ​GOAL – A local auto dealer aimed to utilize Amazon STV and Display advertising, leveraging Amazon’s first-party data, to generate online leads and increase new vehicle sales.​ STRATEGY – The…

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  • Franchise & Multi-Location, Retail

    Case Study: Furniture Retailer

    Goal – The client goal was to increase foot traffic at their location by directing the public to their physical location and website. At the start of the caping the…

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  • Home Services

    Case Study: HVAC Services

    THE ASK: A HVAC company sought to increase their web traffic in an effort toincrease online leads. To help achieve this, the company partnered with Nexstar DigitalAgency Services to launch…

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  • Retail

    Case Study: Relax the Back

    The Relax The Back location in Greenville SC was in need of a new digital agency to handle the location’s digital marketing. The strategy was to get them back on…

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