GOAL – The primary objective was to increase booked appointments through targeted advertising. The Plumbing Service aimed to leverage Amazon’s Streaming TV (STV), Display, and Online Video (OLV) platforms to expand brand reach and drive more traffic to their website.
STRATEGY – The campaign targeted homeowners in their specified local service zip codes. The campaign ran for three months, with performance monitored and optimized weekly.
OUTCOME – Post campaign, the client’s 1P encrypted customer list was analyzed in Amazon’s Marketing Cloud (AMC), showing that 64.55% of their overall conversions – 897 total – had been exposed to the campaign.
High ROI The campaign generated an impressive ROI of $36.60 for every dollar spent. This ROI was significantly higher than previous marketing efforts leading the advertiser to renew their campaign.
Brand Awareness The combination of STV, Display, and OLV ads also boosted brand awareness in the local community.