Goal – The client goal was to increase foot traffic at their location by directing the public to their physical location and website. At the start of the caping the customer traffic was down 31% over the previous 6 months.
How It Was Done – Developed a customized campaign comprised of Geo-fencing, category contextual and video pre-roll targeting the client’s audience. Researched customer behaviors and ser the proper filters in place to highlight the ideal customer. With the strategic placement of geo-fences and targeting the correct prospective clients – 1.3 million display impressions and 300k video pre-roll impressions were served over a 6 month-campaign. The client’s foot traffic went from down 31% to up 20% over the previous 6 months.