The Relax The Back location in Greenville SC was in need of a new digital agency to handle the location’s digital marketing. The strategy was to get them back on SEM (Google Ads) while driving search via video content!

Nexstar Digital presented a cohesive strategic plan in efforts to increase their sales in-store, increase their branding to their audience along with provide a detailed analysis on where their marketing dollars were going and how many leads were from Nexstar Digital.

We successfully helped franchise owners avoid selling their stores by driving consistent website traffic, which directly contributed to increased in-person sales. The account is still growing!

RESULTS

Reintegrated Relax The Back into digital marketing, driving increased local visibility.
Grew the account from one store in Greenville, SC, to 95% of franchises across 20 states.
Boosted foot traffic and in-person sales through effective SEM and video content.
Prevented franchise owners from selling their stores by increasing website traffic and local engagement.